Jun 10, 2009

branding change ripples

pepsi cans in tanzania

pepsi products in tanzania

Photos: Pepsi products in Zanzibar, Tanzania, January 2009

Pepsi changed their logo and type design around mid 2008. How long until the new look ripples into all corners of the world, and replaces the old design on publications, correspondence, uniforms, trucks, products on shelves, billboards, branded fridges, store marketing elements, etc.?

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