Aug 18, 2009

branding choices

sportsman cigarettes

some brand names work in one place, and don't work in an other. also, social trends, slow changes in common perception, common taste can make some brands gradually or sometimes suddenly outdated, unhip but can have just the opposite effect as well.

i wonder how a cigarette branded as "Sportsman" would sell in the 1950s USA versus today's Germany or present Kenya.

(the picture above was taken in Pemba island, Zanzibar, Tanzania in 2009. Sportsman cigarettes are produced in Kenya and Canada only).


Jonas said...

Aaah, sportsmans, I smoked those in high school, because a friend brought them back from Kenya. Priceless name, and branding indeed.

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