Oct 16, 2009

winning people's trust

dublin photo safari 2009 may

Photos: European Parliament elections in Ireland, 2009 spring.

The various political marketing recipes on 'how to get this person to vote, and for me'. The need to build trust, and the methods to achieve that. A face, a name, a color.

The faces, that we use to read known and stranger others (at least the whole mammal world does that). The smiling but serious, the confident but caring, the leader who is also the 'hey, I am just one of you guys', the energetic but wrinkled. We are all looking for signs of wisdom, goodwill, trustworthiness. The thoughts, ideas, ideologies of the candidates are less important in this phase and channel, and are only represented by the party color of the name font/background.

In Ireland, these posters are printed on 8mm plastic boards to withstand the strong wind and frequent rain. They are attached to poles and fences in massive amounts (and then removed after the voting day). Imagine the resources invested, used, wasted. Consider the visual pollution the city has to endure for a lengthly period. The result?

The posters convey no information besides a face, name, color. But since all candidates have posters, noone dares to opt-out and have none. Would democracy, or the informedness of the public suffer, if posters were banned?

Why not force candidates to be creative, and force the public to think and actively inform itself by drastically limiting each candidate in their use of resources in a campaign. Banning the use of paper, plastic, metal, wood, etc. and limit the use of energy.

dublin photo safari 2009 may

dublin photo safari 2009 may

2 comments:

nelson said...

I hope they recycled all the Lisbon treaty ones. It would be nice if thes had little marks on them to say printed from recycled paper; I think I'd be more likely to vote for the candidate who had that.

g. said...

I agree Nelson, I also hope these boards are recycled, or even better, reused. I think there wasn't even any paper involved, it was printed directly on the thick plastic board.

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