Dec 15, 2009

transparency, using social media

Businesses use the web and social media for communicating with customers in colorful ways, and with various purposes.

A particular purpose of such communication can be transparency, revealing section(s) of the background process(es), that usually remains hidden.

Some examples that I saw recently:
- Angavallen, a Swedish eco farm shows its pigs proudly on flickr
- Pastrami, a restaurant in Budapest offers a live webcam feed from their kitchen on their website.

pastami restaurant - attentiveness
Photo: extra attentiveness on Pastrami's website shows that parking is free, dogs are welcome and served with water, wifi is free, mobile chargers are on stock, there is place for changing diapers and of course there are child seat and toys available, and also that bike path leads to the restaurant.

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